With our 10th Year Anniversary at True North in 2010, we have renewed our brand and brand promise. We retired our compass logo that served us well over the last 10 years. Our new “mosaic” logo represents how we seek to serve clients with our financial planning and portfolio management services in the next decade.
Each of the pieces of the mosaic represent a facet of our clients’ financial picture. The white triangle in the center, pointing North, represents the long-term action plan we develop with clients to achieve their life goals. That plan makes sense of the all the facets of our clients’ financial mosaic. All our actions as an advisor are guided by those unique client plans.
