January 15, 2010 – DALLAS, TX. – True North Advisors, celebrating its 10th year of business in 2010, launched its updated brand identity to start the New Year.
The new company brand includes an updated look to reflect the unique value proposition and service promise that True North offers clients. Gone is the True North navigation compass icon, replaced by a more modern, blue and green mosaic icon, with a white triangle pointing upwards.
“We wanted to move away from the compass theme because it’s so commonplace these days,” says founder Scott Wood. “Our new icon symbolizes the varied parts of our client’s financial picture that are organized and given direction through our advisory process. We’re excited to see how our clients will react not only to our re-branding, but to the expanded wealth management services we’re rolling out this year.”
The new branding will be reflected in all True North’s communication materials, from business card to letterhead to website to client proposals and reports.
True North Advisors is an independent wealth management firm serving high net worth clients and institutions, differentiating itself with its objective, disciplined system to carefully steward client assets. Based in Dallas, Texas, True North is in its 10th year of operations with a full-time team of 22 people and over $1 Billion in client assets under management.
