Lily joined True North as a Business Development Analyst in January 2024 and supports the Director of New Client Relationships. With a passion for fostering growth and cultivating meaningful client experiences, Lily is dedicated to driving new business opportunities while providing comprehensive support across various business functions. Committed to excellence in all facets of her work, Lily regularly conducts market research, analyzes data, or collaborates with cross-functional teams to implement effective solutions.

As a Business Develop Analyst, Lily helps to identify emerging trends and leverage strategic insights to unlock untapped potential for developing new business opportunities. Her keen analytical skills combined with a creative approach allows her to offer innovative ideas tailored to help maximize growth for True North.

The firm’s mission is Fulfilling Lives™, and Lily supports this by putting others first and striving to be a dependable, compassionate part of the True North team.

Lily is originally from Birmingham, Alabama. She is currently pursuing degrees in Psychology and Cognitive Science at Southern Methodist University.

In her spare time, Lily loves spending time with her family, walking, and music.