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Preston Morrison, CFP®

Wealth Manager

As a Wealth Manager in True North’s Fort Worth office, Preston oversees portfolio management and the day-to-day stewardship of his client relationships. True North’s mission is Fulfilling Lives™, and Preston brings that mission to life through the high-touch attention he offers the families, business owners, and entrepreneurs he serves. As a CERTIFIED FINANCIAL PLANNER®, he takes a holistic approach to wealth planning—aligning each strategy with the goals and priorities that matter most to his clients. 

He joined the firm in 2021 as a Portfolio Analyst, where he managed trading and helped construct thoughtful, customized client portfolios. He was later promoted to Associate Wealth Manager, partnering with the Directors and Senior Wealth Manager in Fort Worth to deepen client service. 

Before launching his career in wealth management, Preston pitched in the Chicago Cubs minor league organization—the culmination of a college pitching career that later earned him induction into the TCU Athletics Hall of Fame. He holds a Bachelor of Science in Economics and a minor in History from the university.

Outside the office, he and his wife, Kristen, are raising their two children, Miles and Jane, in Fort Worth, along with their rescue pets. Both former student-athletes, Preston and Kristen love cheering on their alma mater on game days. 

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