Holly joined True North in January 2021 and currently serves as the Director of Marketing. In her role, she oversees the strategic development, planning and implementation of True North’s branding and marketing efforts. Holly believes Marketing at its core is about people and what drives them to become loyal to a brand. Holly’s leadership in marketing at True North is characterized by a commitment to understanding and connecting with people, maintaining brand integrity through governance, and driving results through the use of key performance indicators. Her strategic direction ensures that True North’s marketing efforts are targeted, impactful, and aligned with the company’s objectives, purpose, and mission.

Prior to True North, Holly was the Regional Marketing Manager at Greystar, a global leader in investment management, development, and management of rental housing properties in over 200 markets. Over the course of her 10-year tenure, Holly played a pivotal role in spearheading marketing efforts for a vast portfolio comprising of 23,000 Class A luxury apartment units based out of the Greystar Chicago office. Her role encompassed not only the marketing of existing properties but also involved strategic planning for acquisitions and value-add investments.

The firm’s mission is Fulfilling Lives™, and Holly supports this by constantly seeking innovative ways to deliver inspiring, educational, and informational content to existing clients and partners.

Holly graduated from Texas Tech University, Rawls College of Business, with a Bachelor of Business Administration in Marketing. Outside of her professional life, Holly spends her time traveling, going to college sporting events (especially to cheer on her beloved Red Raiders), spending quality time with family and friends, cooking and enjoying new restaurants, and attending as many live music shows as possible. Holly resides in Dallas with her husband, Drew, and mini-goldendoodle, Max.