General & Awards Disclosures

General Disclosures

¹AUM figures are as of 9/30/24.

²Public and private market investments funded are actual and notional assets.

³Inflationary recession, deflation, interest rate shock, dollar weakness.

This website provides information about True North Advisors, LLC’s (“True North”) business. True North is a registered investment adviser under the United States Securities and Exchange Commission (“SEC”) Investment Advisers Act of 1940. The information in this website has not been approved or verified by SEC or by any state securities authority. Registration of an Investment Adviser does not imply any level of skill or training. The oral and written communications of an Adviser provide you with information about which you determine to hire or retain an Adviser.

Additional information about True North is also available on the SEC’s website at www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD number. The CRD number for True North Advisors is 116048. The SEC’s website also provides information about any persons affiliated with True North who are registered, or are required to be registered, as investment adviser representatives of True North Advisors.

This commentary provides general information for illustrative purposes only and is compiled by True North Advisors, LLC. It is not intended as professional and/or financial advice and it does not purport to show actual results. This report provides information obtained from sources believed to be reliable, but no representation or warranty, express or implied, is made by True North as to their accuracy, completeness or correctness. This commentary constitutes an opinion as of the date published to the website and is subject to change without notice and therefore it may not be accurate or current.

Investments in securities or other financial instruments involve risk. Past results do not guarantee future performance. There is no guarantee that investment strategies will achieve the desired results under any or all market conditions. Clients may experience a loss. No representation is being made that any account, product, or strategy will or is likely to achieve profits, losses, or results similar to those discussed, if any. It is not known if the clients used as Success Stories on our website approve or disapprove of True North Advisors, LLC or the advisory services provided. Returns should not be considered indicative of the adviser’s skill.

True North does not provide legal or accounting services. Although some of True North’s employees may be attorneys, these employees do not represent the firm’s clients and do not provide legal advice. Any person seeking legal advice should seek their own legal counsel.

Awards Disclosures

Any third party ratings, awards or recognition listed on this website may not be representative of any one client’s experience. True North did not pay a fee to participate in these surveys. True North did not facilitate the collection or distribution of information to be awarded any of the listed recognitions. True North believes the recognition was a reflection of an adequate sample of respondents to each survey.

D CEO: Dallas 500, Banking and Finance (2017, 2021, 2022, 2023, 2024)

Selection for this list is based on D CEO’s views of business leaders in North Texas. Research was conducted by editors of D CEO throughout the current selection year. A selection to this list is not necessarily indicative of any particular performance or client experience. Neither the chosen executives nor their employees pay a fee to D CEO in exchange for inclusion in the Dallas 500 list.

D CEO: Nonprofit and Corporate Citizenship Award Finalist (2022)

Select for this award is conducted by D CEO editors and goes through several rounds of review. To be selected as a finalist, a company C-suite executive must have shown exceptional support of the nonprofit community through individual, hands-on participation and actions, and/or leadership in encouraging involvement of employees. A selection to this list is not necessarily indicative of any particular performance or client experience. Neither the chosen financial executives nor their employees pay a fee to D Magazine in exchange for inclusion in the Annual Financial Executives Award list.

D CEO: The Top Financial Executives in North Texas (2018)

Selection for this award is based on D Magazine’s views of financial business leaders in North Texas. Research was conducted by editors of D Magazine throughout the current selection year. A selection to this list is not necessarily indicative of any particular performance or client experience. Neither the chosen financial executives nor their employees pay a fee to D Magazine in exchange for inclusion in the Annual Financial Executives Award list.

D CEO: Most Innovative Finance Team Finalist (2023)

Selection for this award is based on D Magazine’s views of CFOs and other corporate financial leaders in DFW presented in partnership with the Association for Corporate Growth Dallas, TXCPA Dallas, and Financial Executives International. Research was conducted by editors of D Magazine throughout the current selection year. A selection to this list is not necessarily indicative of any particular performance or client experience. Neither the chosen financial executives nor their employees pay a fee to D Magazine in exchange for inclusion in the Annual Financial Executive Award Finalist list.

D Magazine: Top Wealth Managers in Dallas (2015-2024)

Selection for this award is based on submissions from wealth management firms in the Dallas-Fort Worth chapters of the Financial Planning Association® and the Investment Management Consultants Association®. The final list was selected based on these criteria: top firms must have total assets under management for individual clients of at least $100 million; a 95 percent client retention rate in the last two years; no current disciplinary action; and at least five years of experience. They must also be a fiduciary for their clients, and their compensation model cannot be commission-based. A panel of local wealth managers reviewed the final list. Neither the award winners nor their employees pay a fee to D Magazine in exchange for inclusion in the Top Wealth Managers in Dallas list.

D Magazine: Best Financial Planners in Dallas (2010-2024)

Selection for this award is based on online ballots cast by members of the Dallas-Fort Worth chapter of the Financial Planners Association. Outside-firm votes counted more than inside-firm votes then a panel of esteemed local financial planners reviewed the final list. Neither the award winners nor their employees pay a fee to D Magazine in exchange for inclusion in the Best Financial Planners in Dallas list.

Dallas Business Journal: Book of Lists, Top Ranked Wealth Management Firms (2021, 2022, 2023, 2024)

The Dallas Business Journal surveyed wealth management firms beginning Aug. 1, 2023. The surveys were sent via email to companies who opted-in to the Business Journal’s surveys and met eligibility requirements. To be eligible for this list, your company must be independently-owned and have a location within one of the following counties: Collin, Dallas, Denton, and Tarrant. Out of the 116 eligible firms surveyed, 26 responded. The Dallas Business Journal cannot independently verify information provided by individual companies. In case of ties, companies are listed alphabetically.

Dallas Business Journal: Middle Market 50 (2023)

List inclusion is based on the following criteria:

– Companies must be headquartered and must be an independent operation in one of the following North Texas counties: Collin, Cooke, Dallas, Denton, Ellis, Grayson, Johnson, Kaufman, Parker, Rockwall, Tarrant and Wise. (Note: Companies cannot be a subsidiary or division of another larger company. Regional offices and nonprofits will not be considered for this particular list)

– Companies must have reported a minimum of $10 million in annual revenue in 2018, but not exceeding $1 billion in any given year. Annual revenue must be between $10 million and $1 billion during each of the following years: 2020, 2021 and 2022.

– Companies must provide revenue figures for 2020, 2021 and 2022 for use in calculating the percentage of revenue growth during that period. The revenue growth percentage from the last three years (and 2022 revenue) will be published in the final Middle Market 50 list in the Dallas Business Journal.

Neither the companies nor their employees pay a fee to Dallas Business Journal in exchange for inclusion of this list.

Dallas Business Journal: Best Places to Work (2019, 2021, 2022, 2023, 2024)

List inclusion is based on an indexed score created via employee responses to a survey conducted by Quantum Workplace. The list of winners was reduced to 100 from the several hundred companies nominated to take part in the event. The companies were divided into five categories by size: Micro (10-24 employees), Small (25-49 employees), Medium (50-249 employees), Large (250-999 employees) and Extra Large (1,000-plus employees). The survey asks employees questions about culture, benefits, career paths and more. A selection to the list is not necessarily indicative of any particular client’s experience. Neither the companies nor their employees pay a fee to Dallas Business Journal in exchange for inclusion in the Best Places to Work in North Texas list.

Dallas Business Journal: Torch Award for Ethics (2019)

List inclusion is based on having a physical presence in one of the following North Texas regions: Cooke, Grayson, Fannin, Lamar, Delta, Hopkins, Hunt, Collin, Denton, Rockwall, Dallas, Kaufman and Ellis counties. The business must be open for 3 years or more and be in good standing with BBB with at least a “B” rating to be considered for the award. Twenty Finalists were selected for spots in six categories (determined by number of local employees and non-profits) companies were evaluated on the “integrity and ethics behind business dealings” as demonstrated by their policies, education, business-to-business recommendations, customer reviews and financial track-record, among many other criteria. A selection to the list is not necessarily indicative of any particular client’s experience. Neither the companies nor their employees pay a fee to Dallas Business Journal in exchange for inclusion in the Best Places to Work in North Texas list.

InvestmentNews: Best Places to Work for Financial Advisers (2018–2024)

List inclusion is based on InvestmentNews new recognition program to identify and recognize financial advisory firms that empower employees to provide clients with the best possible investment and financial planning advice. Eligibility requirements are to be a registered investment adviser or affiliated with an independent broker-dealer, be in business for a minimum of one year, and have a minimum of 15 full time employees. The survey asks employees questions about culture, benefits, career paths and more. A selection to the list is not necessarily indicative of any particular client’s experience. Neither the RIA firms nor their employees pay a fee to InvestmentNews in exchange for inclusion in the Best Places to Work for Financial Advisers list.

Financial Advisor: Top RIA Ranking (2018, 2019, 2021 2022, 2023, 2024)

FA’s RIA ranking orders firms from largest to smallest, based on AUM reported to FA by firms that voluntarily complete and submit FA’s survey by the deadline. FA verifies AUM by reviewing ADV forms. True North did not paid for or solicit this recognition. Selection for this award is based on online ballots cast by other Registered Investment Advisor firms (“RIA”). The selected ballots were then ranked based on 12/31/2022 Regulatory Assets Under Management. A selection to the list is not necessarily indicative of any particular client’s experience.

Forbes: America’s Top RIAs (2023, 2024)

The Forbes ranking of America’s Top RIA Firms, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone, virtual and in-person due diligence interviews, and quantitative data. The algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices and approach to working with clients. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. SHOOK Research creates rankings of role models—firms that are leading the way in offering best practices and providing a high-quality experience for clients. A focus on both quantitative and qualitative factors, including telephone and in-person meetings, is imperative. Neither Forbes nor SHOOK receive a fee in exchange for rankings.

Advisory HQ: Top Rated Financial Advisory Firms in Dallas (2018, 2019)

List inclusion is based on AdvisoryHQ’s view of fee only RIAs, wealth managers and financial planners who assume fiduciary duties and responsibilities in the Dallas, Texas area. Selection criteria is narrowed down to seven key areas, including: resource availability, experience level, transparency, customized services, quality of advisor’s website, open door policy and audience. AdvisoryHQ is not a financial advisory firm. A selection to the list is not necessarily indicative of any particular client’s experience. Neither the RIA firms nor their employees pay a fee to AdvisoryHQ in exchange for inclusion in the Top Rated Financial Advisory Firms in Dallas list.

SmartAsset: Top Financial Advisors in Dallas, TX (2020)

To determine the top 10 financial advisor firms in Dallas, SmartAsset first compiled all firms in the city that are registered with the U.S. Securities and Exchange Commission (SEC), as these firms all have a fiduciary duty. From that list, we removed any firms with disciplinary or regulatory problems. We also eliminated firms that don’t have financial planners or that don’t manage individual or high-net-worth individual accounts. The remaining firms were sorted from highest assets under management to lowest. A selection to the list is not necessarily indicative of any particular client’s experience. Neither the companies nor their employees pay a fee to Dallas Business Journal in exchange for inclusion in the Best Places to Work in North Texas list.

Daily Finance: Best Wealth Management Companies and Startups (2021)

List inclusion is based on Innovation, Growth, Management and Societal Impact using data sourced from Crunchbase and SemRush. A selection to the list is not necessarily indicative of any particular client’s experience. Neither the firms nor their employees pay a fee to Daily Finance for inclusion on their Best Wealth Management Companies and Startups list.

Expertise: Best Financial Advisors in Dallas (2020)

List inclusion is based on Expertise’s view of financial advisors’ performance on more than 25 variables across five categories, including: reputation, credibility, experience, availability, and professionalism. Expertise is not a financial advisory firm. A selection to the list is not necessarily indicative of any particular client’s experience. Neither the firms nor their employees pay a fee to Expertise in exchange for inclusion in the Best Financial Advisors in Dallas list.